Improving my Product

New Trends in the Evolution of Management Strategies

The business world is changing and so, too, must management. Engaging employees via gamification is a must-have technique in the modern workforce. The evolution of injecting gaming into the daily grind is on the rise and many employers are now seeing the concept in a brand new light.

It's not a new concept, but it's one that has reinvented itself over time - evolving to better meet the needs of new technology. Offering employees a fun and interactive workplace in which to thrive is at the heart of gamification strategies, and it's no wonder. In fact, Gartner predicted in 2011 that 50% of organizations that managed innovation processes would gamify these processes by 2015. Findings from a survey conducted by Sunrise Software revealed that 86% of organizations using gamification have seen significant business benefits.

Gamification introduces a competitive element to work operations that uses social capital, self-esteem and fun to appeal to the workforce. There is no one-size-fits-all when it comes to motivating employees, but by taking a considered approach to implementation, gamification gives organizations the flexibility to engage at an emotional level. 

The digital workforce is teeming with excitement to be challenged and motivated. When implemented successfully, gamification can create a collaborative community of employees, resulting in increased motivation, reduced churn and ultimately delivering a measurable impact on an organization's bottom line.  Successful sustainability strategies should include incorporating an eagerness to find new ways of identifying challenges and seizing opportunities. Offering rewards and recognition for getting the job done drives positive motivation for long-term success. Involving employees to offer their own thoughts and perspectives on future work product is key in sustainability. For instance, engaging employees to offer insights via the following three methods is critical in a positive result for the company.

  1. Employees present their own ideas about how to address the challenge;
  2. Employees offer comments to discuss and build upon ideas presented by others;
  3. Employees indicate their support (or lack thereof) for a particular idea.

When employers allow their employees to feel valued and respected, everyone wins.

The rewards can be large or small - the purpose here is to foster creativity, culture, community among employees, and overall satisfaction in the workplace.

One way to incorporate gamification is via video streaming. Companies that make learning videos tend to focus on them being entertaining and engaging. Often, they are paired with gamification efforts for maximum effect.

"There is a lot of excitement around video," Skillsoft SVP of Strategy John Ambrose said, "but it is important that it is delivered in context."

Gamification does not need to be based on the smartphone alone, web based platforms are fantastic solutions for non-mobile employees. The more opportunity for all team members to join the fun, the better! Studies show that gamification is not about monetary rewards and that non-monetary rewards (such as peer to peer recognition) work even better.

It is projected that 70% of all business process optimization/improvement will occur via gamification. Isn't it time your company got on board?

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